EdenPURE Canada

EdenPURE Canada screenshotEdenPURECanada.ca was a unique site to create.  The owner wanted to portray the feeling of “warmth” in the design.  In order to achieve this look and feel, I consulted a color specialist who recommended an orange and purple combination.

  • orange gives the feeling of warmth, without being too hot
  • purple/blue is the compliment to orange
  • gold gives it a richness and brightness

The background design of the wavy lines helps to depict the heat radiating and filling the space, while the pattern in the header with the gold gives a soft and airy feel.

EdenPURE Canada.ca

However, after a short time, the site owner discovered that the majority of his visitors were male, so we darkened up the site a bit to try to pull out more of the colors in the heating unit, changing out the purple for black, thus, keeping the “warmth” feel to the site, but making it a bit more masculine.  We made some other adjustments and the site has done very well.  You will see the finished product to the left.

In fact, this client chose the optional statistics package with his hosting and loves to optimize his page according to what he finds.  The site continues to rank in the top three positions on www.google.ca, www.bing.com, and www.google.com, much of this due to the excellent SEO copywriting of Cindy Bidar.  Cindy is excellent at what she does! Here is a screen shot of one aspect of his statistics:

stats

These are daily stats.  You can see that the EdenPURE.ca site rarely dips below triple digits (blue).  This client has also found that many of his returning visitors (orange) have become buyers, which is GREAT news!

I have to tell you that working with you has been a joy.

Being new to the internet “game” I was more than a little worried about how I was going to build and manage an effective website. You have put all the fear to rest with your creativity and professionalism.  Working with Dramatic Design has proven to be one of the best decisions I made.

Thank you!

Dave Carstens

Dadec Enterprises LLC

www.edenpurecanada.ca

Creole Chow Chows

Creole Chow Chow Website DesignSuccessful Chow Chow breader, Mary Kay McCleve has found the value in taking her business online.  She writes –

Just want to say thank you for all your hard work on my web site. I have been getting a lot of positive comments. The fast response to getting my pictures posted has really helped me with my puppy buyers. The consumer friendly way the whole site is set up is a GREAT feature. I feel my web site has really increased my sales and given me a lot of education in how important the web site is to my business.

While Mary Kay was already known around the world for her champion Chow Chows in certain circles, she is finding that having a web presence is exposing her to a whole new audience of people who want to buy her Chow Chow puppies.  We’ve been posting photos of the pups from birth…and they are just adorable!

Photography by Hans

Photography By Hans

Hans is a local photographer who brings the world to you.  Her landscape photography is mostly from her many travels to distant lands, but you will also find some local scenes.  Hans is originally from the Netherlands, but currently resides in the Grand Rapids area.

She has come to be known as “One-shot Hans” because she generally only takes one shot of her subject and moves on to the next focal point.  Hans’ photography is also unique in the fact that she shoots her subjects with 35mm film and has no plans to switch to digital.  Her artwork can be seen in banks, doctor offices, and college hallways in the Hastings area.

Hans has a wonderful eye and the ability to capture beauty.  She is planning a trip to Germany–and I can’t wait to see what she comes back with on her film!

Hans writes:

I have only known Kim less than two months, but it did not take me long to realize how competent she is in the business she now has had for 10 years.

As I am very much a computer novice, she patiently helps me along, if and when I despair. With her help the website will get done.  I had a very bad experience [with another web designer] before I met Kim.

I trust her honesty and knowledge.

Oh, in case you are wondering–yes, she does sell prints of her beautiful photography, matted and ready for your favorite frame!  Be sure to visit www.PhotographyByHans.com to see what she has to offer!

Photographic Artistry Redesign

Announcing the unveiling a redesign of Joe Sherman’s Photographic Artistry website!  We upgraded this site from a static HTML website to an interactive WordPress site and gave it a fresh, up-to-date look.

I have added videos to display galleries of photos in several sections, which helps to protect Joe’s copyrighted work, as well as giving the site some “action”.  By posting the videos on YouTube, we are taking advantage of additional potential traffic that might search on that site for photographers in the Plainwell, Michigan area.  Additionally, it adds a few additional inbound links, which are valuable for Search Engine Optimization.

To make the site even more SEO friendly, Joe will be starting a blog on the home page, giving valuable tips to his readers about photography, how to dress for senior pictures, and more.  What does blogging do for your small business?  This great article  gives Six Reasons Every Small Business Should Blog

  1. Gain Visibility as a Thought Leader
  2. Engage Customers in a Dialogue
  3. Every Blog Article is an SEO Opportunity
  4. Blogs Are Link Bait
  5. Humanize Your Brand
  6. In Google, Fresher Content = Better Website

Congratulations, Joe, on your decision to move forward with your marketing efforts and determination to ramp-up your online presence!

Thornapple Financial Center

Susan at Thornapple Financial Center took advantage of a special “current client-only” promotional offer to update the look of her website and convert it to WordPress.  WordPress is an easily-to-update user-friendly content management system that Dramatic Design has chosen as a specialty.

Direct Comparison:

tfc-oldtfcthumbAs you can see, the old site (left) looks dated and lifeless.  It was passive and static.  Now look at the newly redesigned site on the right.  What a difference!  The colors draw you in and envelope you–the green and gold play with the type of business the site describes.  It invites you to participate with comments and to spread the word with social networking!  Important announcements are conveniently located right in the sidebar, so you don’t have to hunt for them.

The new Thornapple Financial Center website also includes an email form that invites clients to sign up to receive her newsletter by email, instead of snail-mail, thus, saving her company money and perhaps saving a tree or two along the way.  Category pages allow visitors to look directly at the posts that interest them and an interactive Google map allows visitors to get direction from their location to the Thornapple Financial Center office.  This is a site for 2009!

 

Kim has built our website and it is fantastic!  She is professional, always has insightful ideas and is very patient with ALL of our questions.  Her prices are competitive,and more importantly you get a great return on your investment.

Kris Foote, Thornapple Financial Center