Know, Like, & Trust Principle

Know, Like, & TrustAs a long-standing member and former Director Consultant for BNI, I have learned that people are more likely to do business with people who they know, like, and trust.  Think about life 20-30 years ago.  Our parents and grandparents would buy, sell, and barter with neighbors and friends.  They knew each other, their families, and their reputations–good or bad.  In today’s tech world, it’s similar.  If the business has a good reputation, such as Amazon, we feel like we can trust them with our credit card and personal information.  There are plenty of sites on the internet that do not deserve our trust!

TIP:  Focus on building relationships first. Strong relationships often lead to affiliate marketing success due to the “know, like, trust principle.”

When I pass a referral for a colleague in BNI, I am placing my reputation on the line with the recipient of that referral, so I’d better be sure that I am confident of my referral partner’s abilities and professionalism!  This is how you should determine which affiliate programs to promote.  If you don’t believe in the product or the person selling it, walk away; the money that you earn won’t be worth the damage to your reputation.

At this time, I would like to invite you to get to know me a little!  Please sign up for my newsletter.  The welcome email tells you all about me and my business ventures, how I got started and where I’m headed.  I’d love to hear your story, too!  Please feel free to comment or send me an email!

Affiliate Marketing

Affiliate MarketingMarketing on a daily basis is a very important aspect of building, growing, and maintaining a successful business. While you may have favorite strategies and techniques, it’s a good idea to use a variety of marketing methods. The 365 marketing tips I will share with you in 2018 can help you broaden your scope and reach more of your target market.

Let’s start with Affiliate Marketing…Affiliate marketing is an online sales strategy that allows a product owner to increase sales by letting others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own.

TIP:  Building relationships is important for affiliate marketers because you’ll build trust with your audience. People buy from those they trust.

Many successful affiliate marketers will build a community of like-minded individuals who are already interested in products that they are promoting.  Kelly McCausey is an affiliate marketer who I have followed and admired over the years.  She started an online community called “Mom Masterminds” that is now called “Love People + Make Money,” but she really has a whole network of sites that promote digital products and services, as well as community memberships.  Take a look at her Affiliate Program to see how she lays out the terms and commissions available to her affiliates.  Yes, this is an affiliate link and yes, that means that if you purchase something from Kelly, I will earn a commission.  That’s what Affiliate Marketing is all about!

Marketing 365: Daily Marketing Tip



Marketing 365: Daily Marketing TipsStarting on January 1 – One marketing tip each day. Just a bite-sized nugget to encourage you to market your business. Not every tip will apply to everyone, but hopefully everyone will learn new ways to improve their marketing! I always welcome feedback and questions!

Follow Dramatic Design on Facebook ( and adjust your settings on the “Following” drop down to choose “See First” and set the Notifications to “On” to make sure you don’t miss any tips!

Everyone is welcome, so please share with your friends and colleagues who may benefit from these marketing tips!

Why I LOVE WordPress

WordPress is so versatile!  The WordPress platform can be as simple as a blog or as complex as an e-commerce site.  It just depends on how you use it.

I Love WordPressRight out of the box, WordPress is a wonderful blogging software, which is how it got its start.  However, it has developed over the years to become a complete CMS (Content Management System)–and a hearty one, at that!  So, without adding anything to WordPress, you can create a fully functional website, including a blog…or not.  At this point, I’ll just add a little explanation.  The term “website” generally refers to static information, although from a SEO (Search Engine Optimization) perspective, you are best to make frequent changes.  The term “blog” or in the early days, “web log”, generally refers to a frequently updated web page, listing most recently posted articles first and working backwards, chronologically.   Having a blog on your website will maximize your points with Google and other search engines, thus, helping your site to rank higher in search engines results.

One of the beautiful things about WordPress is the versatility of it.  When you add plug-ins to your site, the functionality changes.  So, your WordPress site can become an e-commerce site in a matter of minutes.  It can also become a Membership-Based site in just as short amount of time.

Plugins are ways to extend and add to the functionality that already exists in WordPress.

The core of WordPress is designed to be lean and lightweight, to maximize flexibility and minimize code bloat. Plugins then offer custom functions and features so that each user can tailor their site to their specific needs.


Currently, there are almost 33,000 54,688 plugins [updated 2/12/19] listed in the WordPress plugins directory…and many more that aren’t listed there, but are available elsewhere.  Most “premium” plugins (ones that you pay for) have their own websites, as the plugins in the main directory are free.  Some plugins can be seen by the visitor on the website, such as a calendar or a web form.  Many are working behind the scenes to make a website more secure, easier to update, or just give the end-user a better experience.

As with most things, there are good plugins and bad plugins.  Some of the things to watch out for with bad plugins are compatibility issues, security vulnerabilities, and abandoned plugins.  Not everyone will know what to look for or even how to research what may be good or bad about a plugin.  Protecting your site from those bad plugins is one of the things I do for my clients.  Let me know if you need help!

Kim Smith