Know, Like, & Trust Principle

Know, Like, & TrustAs a long-standing member and former Director Consultant for BNI, I have learned that people are more likely to do business with people who they know, like, and trust.  Think about life 20-30 years ago.  Our parents and grandparents would buy, sell, and barter with neighbors and friends.  They knew each other, their families, and their reputations–good or bad.  In today’s tech world, it’s similar.  If the business has a good reputation, such as Amazon, we feel like we can trust them with our credit card and personal information.  There are plenty of sites on the internet that do not deserve our trust!

TIP:  Focus on building relationships first. Strong relationships often lead to affiliate marketing success due to the “know, like, trust principle.”

When I pass a referral for a colleague in BNI, I am placing my reputation on the line with the recipient of that referral, so I’d better be sure that I am confident of my referral partner’s abilities and professionalism!  This is how you should determine which affiliate programs to promote.  If you don’t believe in the product or the person selling it, walk away; the money that you earn won’t be worth the damage to your reputation.

At this time, I would like to invite you to get to know me a little!  Please sign up for my newsletter.  The welcome email tells you all about me and my business ventures, how I got started and where I’m headed.  I’d love to hear your story, too!  Please feel free to comment or send me an email!